Who hasn't experienced it? You're surfing the Internet and end up in a store you didn't know existed, but the products are kind of..
The history of the letter is long and it goes back several centuries. From personal letters from one's own environment to advertis..
More reach, a larger community and, in addition, addressing the right target group - this is what all marketers around the world w..
We all have a responsibility - be it in our role as private individuals, or in the construct of a company. And that this responsib..
The most common and well-known goals are to acquire new customers or retain existing ones, improve image, increase sales, increase..
Today, no company can get around social media. What many use privately, but don't have on their radar in a business context in the..
Seeing the world through different eyes. Seeing things from a different perspective. Changing one's perspective can help people in..
Not too colorful, easy to read, big enough, mobile optimized - the demands on how a website should be and the user's expectations ..
The importance of videos for marketing and social media has increased significantly in recent years and, at the latest since the b..
Alongside Google, Facebook is also a major advertising platform that is constantly changing and evolving. Facebook's business mode..
"Who am I - and if so, how many?" This is the title of a well-known book by philosopher and author Richard David Precht. But you c..
In marketing, there are many different methods, tools and channels that companies can use to achieve their goals such as increasin..
Joy, melancholy, surprise - these 3 emotions and many more are triggered by the videos on a platform. Within a few seconds to 3 mi..
Everyone is talking about, they can be consumed "on demand" and are not tied to broadcasting times: Podcasts. In this article, we..
In 2020 we were talking about Clubhouse, now everyone is looking a new App from France: Be Real. “Your Friends for Real.” - The c..
What is SEO and what is the right tool? In this article we give answers to both questions and take a closer look at some of the to..
Google Ads newest addition, Performance Max campaigns, takes a company's digital marketing to a new level and lays the foundation ..
Jamstack is a new method for creating websites, which convinces above all with its fast loading time and its ingenious search engi..
We developed a website for Taxi Bastone from Schorndorf that is fast, reliable, barrier-free and bilingual...
In the last few days, reports from Google Ads users have been piling up, where a very large number of previously invisible search ..
In this article, I explain what the term "Jamstack" means and why it is so important for the future of web development...
As an entrepreneur, time is usually strictly clocked. Therefore, it can of course make sense not to always have to carry out indiv..
Heyflow, request form, perspective, smashleads - how to increase the conversion rate of your website with interactive clickflows
Anyone who closely follows the development of modern landing pages will have noticed a trend: configurators, quizzes or similar in..
The online marketing group (OVK) of the Federal Association of the Digital Economy (BVDW) forecasts growth in net sales from digit..
As reported the day before yesterday in Performance Marketing News (KW38), on September 2nd, Google massively restricted the trans..
As reported yesterday in Performance Marketing News (KW38), the SEA world is in turmoil after Google severely restricted the repor..