In Part 1 of this article series, we took a closer look at what Google knows about a website - but what the owner or operator does..
How does Google actually see my website and what can Google see there? This question comes up every now and then and at the latest..
We all have a responsibility - be it in our role as private individuals, or in the construct of a company. And that this responsib..
The most common and well-known goals are to acquire new customers or retain existing ones, improve image, increase sales, increase..
Colorful, diverse, individual - these are the recipients of marketing campaigns, the users of social media or websites, the people..
As some say, "Nothing is more expensive than a bad decision." How consumers make purchasing decisions is studied and researched a..
Stories have been around as long as humans have been around. We use stories to simplify our complex world, to give it meaning, to ..
In marketing, design plays a very important role and therefore it is important not only to create a recognition value, but also to..
What do pillow fight day and Easter have in common? That's right - it's not a wacky joke that's meant, but a seasonal event in eac..
Today, no company can get around social media. What many use privately, but don't have on their radar in a business context in the..
Marketing has been around for a long time - so it's no surprise that just as a society has evolved, so has marketing. In this arti..
Seeing the world through different eyes. Seeing things from a different perspective. Changing one's perspective can help people in..
Not too colorful, easy to read, big enough, mobile optimized - the demands on how a website should be and the user's expectations ..
The importance of videos for marketing and social media has increased significantly in recent years and, at the latest since the b..
Alongside Google, Facebook is also a major advertising platform that is constantly changing and evolving. Facebook's business mode..
Who doesn't know it? The birds are chirping, the first buds are sprouting from the ground, the days are getting a little longer ag..
We've looked at trends that are on the agenda for social media in 2023, but will definitely play a role for other areas of busines..
Google Ads are more than just text ads that appear in Google's search engine. The potential extends over many different formats, t..
4.62 billion - that's the number of users of social networks in January 2022. Social media has an enormous influence on our lives,..
Goosebump moments, tears in the eyes from laughter or emotion, melancholy, joy. The best films are timeless and are characterized,..
"Hello my dears, welcome to my new video!" A sentence that everyone knows who has ever searched for product testings, e.g. from th..
Marketing - a colorful bouquet of possibilities for the promotion, design, placement and distribution of products and services. On..
2022 - 12 chapters with 365 pages. We wanted to use these 12 chapters and fill them with experiences, memories, moments and challe..
"Who am I - and if so, how many?" This is the title of a well-known book by philosopher and author Richard David Precht. But you c..
306.4 billion and 4200% - two numbers so absurdly high they sound made up? Seems like it, but in 2020, 306.4 billion emails were s..
Welcome to part 3 of our series of articles on relationship marketing. In Part 1, we introduced what this actually is, why values ..
In the first part of our series on relationship marketing, we looked at how important relationships are for people. This is not ju..
People are not made to go through the world alone. We are looking for a helping hand and relationships that help shape our lives. ..
What does baking powder have to do with a business area that can be found in almost every company today? Sounds like the beginnin..
In this article we address the question: What exactly is web development? ..
In marketing, there are many different methods, tools and channels that companies can use to achieve their goals such as increasin..
Positioning a product or service correctly for the target group is one of the tasks of a company that must be continuously reconsi..
Joy, melancholy, surprise - these 3 emotions and many more are triggered by the videos on a platform. Within a few seconds to 3 mi..
Everyone is talking about, they can be consumed "on demand" and are not tied to broadcasting times: Podcasts. In this article, we..
In 2020 we were talking about Clubhouse, now everyone is looking a new App from France: Be Real. “Your Friends for Real.” - The c..
What is SEO and what is the right tool? In this article we give answers to both questions and take a closer look at some of the to..
Google Ads newest addition, Performance Max campaigns, takes a company's digital marketing to a new level and lays the foundation ..
Jamstack is a new method for creating websites, which convinces above all with its fast loading time and its ingenious search engi..
We developed a website for Taxi Bastone from Schorndorf that is fast, reliable, barrier-free and bilingual...
In this article, I'll describe why it's important to pay attention to your website's carbon footprint, how to measure it, what car..
In the last few days, reports from Google Ads users have been piling up, where a very large number of previously invisible search ..
In this article, I explain what the term "Jamstack" means and why it is so important for the future of web development...
Discover the surprising results in our large social media Stadtwerke Check...
You always wanted to know strange things about the heads behind flank 7? Then guess now and find out private and sometimes very am..
It is always a process that goes hand in hand with the relaunch of pictograms. Now we can proudly announce that we have raised the..
As an entrepreneur, time is usually strictly clocked. Therefore, it can of course make sense not to always have to carry out indiv..
This day took place for the first time in 1911 with the aim of equal rights for women in different areas of life and also with reg..
Heyflow, request form, perspective, smashleads - how to increase the conversion rate of your website with interactive clickflows
Anyone who closely follows the development of modern landing pages will have noticed a trend: configurators, quizzes or similar in..
In our opinion, the focus is on the positive user experience. This means that products and services are also perceived as more app..
Video campaigns are a popular way to generate brand awareness. With Google Ads, you can easily place your own videos as ads on You..
The online marketing group (OVK) of the Federal Association of the Digital Economy (BVDW) forecasts growth in net sales from digit..
As reported the day before yesterday in Performance Marketing News (KW38), on September 2nd, Google massively restricted the trans..
As reported yesterday in Performance Marketing News (KW38), the SEA world is in turmoil after Google severely restricted the repor..
Last week, Google surprisingly announced that the report on search terms in Google Ads will now only show terms that are frequentl..