Blog
| Trends
We can expect quite a lot in the social media sector as well. We already know one or the other and it continues to be a trend and ..
It's that time again - we can introduce a new face and welcome a new team member to our agency. Our web development team has grown..
| Trends
Bye Bye 2023 and hello 2024, what have you brought us and what's in store for us? It's not 2024 yet, but it won't be long now. We ..
Who hasn't experienced it? You're surfing the Internet and end up in a store you didn't know existed, but the products are kind of..
Just put your feet up and let your target group do the marketing? Is that possible? Of course, it's not quite that simple, but the..
Between red-hot phone lines, emails, task organization, sales, finances, team management and of course having a lot of fun - that'..
Drawing attention to one's own products and services, winning new customers or winning customers at all, retaining customers, incr..
In recent years, no other social network has made such a name for itself and experienced such steep growth as TikTok. While the ap..
Having an idea, inventing something new - as children, we learned about the imagery of the flash of inspiration in comics with a l..
The history of the letter is long and it goes back several centuries. From personal letters from one's own environment to advertis..
In our first article on Pinterest, we introduced you to Pinterest as a social media platform in general. What can the platform do ..
Jonathan Swift once said, "Vision is the art of seeing the invisible." A quote so powerful that it probably leaves most with wide ..
There's a lot that goes on behind the closed office doors of companies. And there are also many important tasks that make it possi..
Over 1 billion sales per year, over 400 million users worldwide - social networks not only make up a large part of our private liv..
Spotlight on, stage free for: another diary from the point of view of one of our managing directors. Marcel tells you what he has ..
Knowing the target group in detail is one of the supreme disciplines in marketing. And then it's also about preparing appropriate ..
With our "Dear Diary" series, we show you how everyday life in an agency goes - always from the perspective of our team. Today, we..
More reach, a larger community and, in addition, addressing the right target group - this is what all marketers around the world w..
In our new blog series, we're giving a look behind the scenes. Real, authentic and from the team's point of view. Nadja has given ..
Knowing your target group increases the chance of turning a lead into a customer. Or let’s say it another way: If you know what yo..
Taking a look behind the scenes is super exciting - and that's what we're doing in this post right now with our design team, consi..
In marketing, the crux is finding the right approach for a company's particular industry, niche, target audience, and specializati..
Click - it's in the can, or how do the pros say it? Today we're going to look over Mirko's shoulder and get really creative. Raise..
Designing an attractive landing page sounds much more trivial than it actually is. The central questions in the design revolve aro..
A sneak peak, looking behind the scenes, a new perspective - it can be exciting to see what goes around behind a closed door. And..
The importance of sustainability is increasing. And so are the demands of consumers on companies. Sustainability can be a success ..
In Part 1 of this article series, we took a closer look at what Google knows about a website - but what the owner or operator does..
How does Google actually see my website and what can Google see there? This question comes up every now and then and at the latest..
We all have a responsibility - be it in our role as private individuals, or in the construct of a company. And that this responsib..
The most common and well-known goals are to acquire new customers or retain existing ones, improve image, increase sales, increase..
Colorful, diverse, individual - these are the recipients of marketing campaigns, the users of social media or websites, the people..
As some say, "Nothing is more expensive than a bad decision." How consumers make purchasing decisions is studied and researched a..
Stories have been around as long as humans have been around. We use stories to simplify our complex world, to give it meaning, to ..
| Design
In marketing, design plays a very important role and therefore it is important not only to create a recognition value, but also to..
What do pillow fight day and Easter have in common? That's right - it's not a wacky joke that's meant, but a seasonal event in eac..
Today, no company can get around social media. What many use privately, but don't have on their radar in a business context in the..
Marketing has been around for a long time - so it's no surprise that just as a society has evolved, so has marketing. In this arti..
Seeing the world through different eyes. Seeing things from a different perspective. Changing one's perspective can help people in..
| Websites
Not too colorful, easy to read, big enough, mobile optimized - the demands on how a website should be and the user's expectations ..
The importance of videos for marketing and social media has increased significantly in recent years and, at the latest since the b..
Alongside Google, Facebook is also a major advertising platform that is constantly changing and evolving. Facebook's business mode..
Who doesn't know it? The birds are chirping, the first buds are sprouting from the ground, the days are getting a little longer ag..
We've looked at trends that are on the agenda for social media in 2023, but will definitely play a role for other areas of busines..
Google Ads are more than just text ads that appear in Google's search engine. The potential extends over many different formats, t..
4.62 billion - that's the number of users of social networks in January 2022. Social media has an enormous influence on our lives,..
Goosebump moments, tears in the eyes from laughter or emotion, melancholy, joy. The best films are timeless and are characterized,..
"Hello my dears, welcome to my new video!" A sentence that everyone knows who has ever searched for product testings, e.g. from th..
Marketing - a colorful bouquet of possibilities for the promotion, design, placement and distribution of products and services. On..
2022 - 12 chapters with 365 pages. We wanted to use these 12 chapters and fill them with experiences, memories, moments and challe..
"Who am I - and if so, how many?" This is the title of a well-known book by philosopher and author Richard David Precht. But you c..
306.4 billion and 4200% - two numbers so absurdly high they sound made up? Seems like it, but in 2020, 306.4 billion emails were s..
Welcome to part 3 of our series of articles on relationship marketing. In Part 1, we introduced what this actually is, why values ..
In the first part of our series on relationship marketing, we looked at how important relationships are for people. This is not ju..
People are not made to go through the world alone. We are looking for a helping hand and relationships that help shape our lives. ..
What does baking powder have to do with a business area that can be found in almost every company today? Sounds like the beginnin..
In this article we address the question: What exactly is web development? ..
In marketing, there are many different methods, tools and channels that companies can use to achieve their goals such as increasin..
Positioning a product or service correctly for the target group is one of the tasks of a company that must be continuously reconsi..
Joy, melancholy, surprise - these 3 emotions and many more are triggered by the videos on a platform. Within a few seconds to 3 mi..
Everyone is talking about, they can be consumed "on demand" and are not tied to broadcasting times: Podcasts. In this article, we..
In 2020 we were talking about Clubhouse, now everyone is looking a new App from France: Be Real. “Your Friends for Real.” - The c..
What is SEO and what is the right tool? In this article we give answers to both questions and take a closer look at some of the to..
Google Ads newest addition, Performance Max campaigns, takes a company's digital marketing to a new level and lays the foundation ..
| Jamstack
Jamstack is a new method for creating websites, which convinces above all with its fast loading time and its ingenious search engi..
| Jamstack
We developed a website for Taxi Bastone from Schorndorf that is fast, reliable, barrier-free and bilingual...
| Klima
In this article, I'll describe why it's important to pay attention to your website's carbon footprint, how to measure it, what car..
In the last few days, reports from Google Ads users have been piling up, where a very large number of previously invisible search ..
| Jamstack
In this article, I explain what the term "Jamstack" means and why it is so important for the future of web development...
Discover the surprising results in our large social media Stadtwerke Check...
| Agentur
You always wanted to know strange things about the heads behind flank 7? Then guess now and find out private and sometimes very am..
| Design
It is always a process that goes hand in hand with the relaunch of pictograms. Now we can proudly announce that we have raised the..
As an entrepreneur, time is usually strictly clocked. Therefore, it can of course make sense not to always have to carry out indiv..
| Agentur
This day took place for the first time in 1911 with the aim of equal rights for women in different areas of life and also with reg..
Anyone who closely follows the development of modern landing pages will have noticed a trend: configurators, quizzes or similar in..
| Websites
In our opinion, the focus is on the positive user experience. This means that products and services are also perceived as more app..
Video campaigns are a popular way to generate brand awareness. With Google Ads, you can easily place your own videos as ads on You..
The online marketing group (OVK) of the Federal Association of the Digital Economy (BVDW) forecasts growth in net sales from digit..
As reported the day before yesterday in Performance Marketing News (KW38), on September 2nd, Google massively restricted the trans..
As reported yesterday in Performance Marketing News (KW38), the SEA world is in turmoil after Google severely restricted the repor..
Last week, Google surprisingly announced that the report on search terms in Google Ads will now only show terms that are frequentl..